The Best Entrepreneur Attitude in the Startup Valley of Death 

Keep Smart Business

Published on: 22/07/2025

Startups don’t fail from lack of ideas — they fail from running out of cash too soon. In this blog, discover how Ava Torres turned a near-collapse into a breakthrough by shifting her mindset. Learn the four-step playbook to survive the dreaded “Valley of Death” — a phase where most startups burn money without seeing results. With real data, micro-tests, and ruthless focus, you can cross the valley too.